Paid Media · Google Ads · US-Based

You've been burned enough. We're different.

Prism Theory is a US-based paid media agency that never outsources, never inflates your retainer, and never hides behind dashboards full of vanity metrics.

US-based team, always
Month-to-month
You own your accounts
30-day results guarantee
See Results
60%
Avg. ROAS Lift
110
Brands Scaled

The agency model
is broken.

Big paid media agencies bill you six figures, then hand your Google Ads account to an overseas contractor who's never spoken to a customer in your market. Your budget bleeds while they send you monthly reports full of impressions and clicks — but no revenue.

  • Ad spend wasted on broad match keywords and auto-applied "recommendations" that benefit Google, not you
  • Your campaigns handed off to offshore account managers who copy-paste generic setups
  • Agencies taking 20–30% of ad spend as management fee with no performance accountability
🇺🇸
US-Based Google Ads Specialists
Every campaign manager on your account is a US-based Google Ads specialist. Not a generalist. Not a contractor overseas.
Built to Win Auctions, Not Impress Dashboards
We optimize for ROAS, CPA, and revenue — not click-through rates and impression share. The metrics that actually matter.
📊
Transparent Spend, Always
You own your ad accounts. You see every dollar spent. Weekly reports show real revenue impact — no vanity metrics, ever.
💡
Flat Fees, Not % of Spend
We don't take a cut of your ad budget. Flat monthly management fees mean our incentives align with yours: better results, not bigger spend.

Full-spectrum
growth services

Every campaign is managed by a US-based specialist who owns that channel. Google Ads experts run Google Ads. Social media specialists run your social. No generalists, no handoffs to juniors.

🔍
Google Search Ads
Our flagship service. Precision keyword targeting, airtight negative lists, and relentless bid optimization to maximize ROAS and crush your CPA targets.
Search Campaigns Keyword Strategy Ad Copywriting Bid Management
🛒
Google Shopping & PMax
Feed optimization, Performance Max strategy, and Shopping campaign architecture that puts your products in front of buyers — not browsers.
Shopping Campaigns Performance Max Feed Optimization Merchant Center
▶️
YouTube Advertising
Demand-gen and video campaigns that build brand awareness and drive action. Scripts, targeting, and bidding — we handle it all.
YouTube Ads Demand Gen Video Strategy Remarketing
📘
Meta Ads (Facebook & Instagram)
Prospecting and retargeting campaigns with creative that actually stops the scroll. Full-funnel strategy from awareness to conversion.
Facebook Ads Instagram Ads Retargeting Creative Strategy
🎵
TikTok Advertising
Native-feeling ad creative and precise targeting that taps into TikTok's algorithm — not just repurposed Facebook content slapped on a new platform.
TikTok Ads Spark Ads Creative Direction TopView
🎯
Retargeting & Audience Strategy
Cross-channel retargeting that recaptures lost revenue — Google Display, Meta, and programmatic working in sync across your full funnel.
Cross-Channel Audience Segmentation Dynamic Ads Funnel Strategy
📰
Native Advertising
Taboola, Yahoo Native, and programmatic content ads that blend into editorial environments — high-volume discovery traffic that converts at a fraction of social CPCs.
Taboola Yahoo Native Content Discovery Programmatic
🪟
Microsoft Advertising
Bing, LinkedIn Audience Network, and Microsoft's ecosystem — often 20–40% cheaper CPCs than Google with an older, higher-income audience that converts.
Bing Ads Microsoft Audience Ads LinkedIn Integration Import & Optimize
📦
Amazon Advertising
Sponsored Products, Sponsored Brands, and DSP campaigns built to own the buy box and dominate category search — for brands selling on or off Amazon.
Sponsored Products Sponsored Brands Amazon DSP Listing Optimization

Numbers
that speak
for themselves.

Across every industry, every channel, every budget. These are real results from real clients.

0%
Average ROAS lift
0
Brands scaled
0%
Lower cost than big agencies
0%
Client retention rate

Case Studies

E-Commerce · Apparel
DTC Brand Hits $2M/mo via Google Shopping
Full Shopping + PMax rebuild. Previous agency had wasted 60% of budget on irrelevant queries.
6.2x
ROAS
Home Services · HVAC
Local Service Business 5x's Inbound Calls
Google Search campaigns rebuilt from scratch. Negative keyword cleanup alone saved $4k/mo.
5x
Lead volume
Health & Wellness · DTC
Supplement Brand Cuts CAC 40% on Meta
New creative angles + audience segmentation overhaul. Profitable in month one.
-40%
Cost per acquisition
SaaS · B2B
SaaS Platform Triples Demo Bookings via Google
Restructured Search campaigns around intent signals, not just keywords. CPA dropped 55%.
-55%
Cost per demo

Built for businesses that
are done being disappointed.

Every feature of how we work exists because a client came to us after being burned. We built the agency we wish existed.

Zero outsourcing

Your campaigns never leave
the US. Not once.

We've watched clients arrive after being told they had a "dedicated US team" — only to discover their account was being managed by contractors overseas who'd never spoken to someone in their industry. That will never happen here. Every specialist on your account is US-based, full-time, and accountable.

100%
US-based team
0
overseas contractors, ever
Pricing

Pay based on what you spend.
Not what we feel like charging.

Our fee scales with your ad spend — so when you grow, we earn more. When you pull back, you pay less. No padded retainers, no minimums beyond $2k/mo spend.

$2k spend $200/mo
$10k spend $500/mo
$100k spend $1k/mo
Full pricing table →

We move fast.

Campaigns launched in days, not weeks. No approval chains, no waiting for the "team" to get back to you.

🔐

You own everything.

Your ad accounts. Your data. Your creative assets. You keep all of it — forever — regardless of what happens.

How we stack up

* Tasks that take other agencies hours, we complete in minutes. Tasks that take them days, we handle in an hour or two — without sacrificing any deliverable or attention to detail.

What you get Big US Agency Outsourced Agency AI Platform Prism Theory
Who runs your account Junior coordinator Overseas VAs No one Senior US specialist
Execution speed Hours to days Days to weeks Fast, but rigid Minutes–hours*
Strategic thinking Inconsistent Minimal None Every account
Reporting Monthly, generic Minimal Dashboard only Weekly, real data
Contract flexibility 12-mo lock-in Long-term Subscription Month-to-month
Monthly management fee $5k–$20k+ $2k–$8k $500–$2k From $200
📅

Month-to-month.

No annual contracts. No termination fees. We keep your business because our results do — not because a contract forces you.

Don't take
our word for it.

Real quotes from real clients who got real results. No paid reviews, no cherry-picked case studies.

★★★★★

"We were paying $8k/month to a big agency and our Google Ads account was a mess — broad match everywhere, no negatives, wasted spend everywhere. Prism Theory took over for $2,800 and in 90 days we had our best quarter ever."

JR
Jason Reeves
CEO, Apex Supply Co.
★★★★★

"The no-outsourcing thing isn't just marketing speak — it's real. Every person I've talked to actually knows Google Ads inside and out. Our ROAS went from 1.8x to 6.2x in four months. I don't know how they do it at this price point."

ML
Mara Linden
Founder, Kova Apparel
★★★★★

"I tried three agencies before Prism Theory. The difference is night and day. They actually explain what they're doing and why. And the results — my cost per lead dropped 40% in the first month. That's not normal."

SK
Sara Keller
Founder, Bloom Supplements

Pricing that scales
only when you do.

What's possible today wasn't possible a few years ago. Custom scripts and AI handle the heavy lifting — orchestrated by a senior US-based advertising expert who manages your campaigns and keeps you updated via Slack. Same deliverables, same attention to detail, same strategic thinking — at a fraction of the cost.

Paid Media Management — Per Channel
Pricing is per channel. Each additional channel (Google, Meta, TikTok, YouTube) is billed separately. All work US-based. No outsourcing.
✓ Google Ads ✓ Meta Ads ✓ TikTok Ads ✓ YouTube ✓ Weekly Reporting
Your monthly ad spend
Your management fee
vs. typical agency
you save
$2,000 / mo
$300/mo
$600 – $1,200
up to $900/mo
$5,000 / mo
$400/mo
$1,500 – $3,000
up to $2,600/mo
$10,000 / mo
$600/mo
$2,000 – $5,000
up to $4,400/mo
$100,000 / mo
$1,000/mo
$15,000 – $30,000
up to $29,000/mo
$500,000 / mo
$2,000/mo
$75,000+
up to $73,000/mo
30 Days Free Add-on Service

Conversion Rate
Optimization

We build you a fully optimized landing page — designed to convert more of the traffic you're already paying for. You deploy it (or we host it). No meetings, no back-and-forth. We just deliver.

76%
of clients see lift
in month one
$0
for your first
page — 30-day trial
$300
per page
after trial
How it works
1
You share your current page & goals
No call required — a quick form is all we need
2
We build your optimized page
Fully designed and copywritten by our US-based team
3
You deploy it — or we host it
Works with any platform. We can host on your subdomain via one DNS record — no backend access needed
4
Watch your conversion rate improve
76% of clients recover the $300 cost within the first month
Start Your Free Trial →

Questions,
answered.

We believe in radical transparency. If something isn't here, ask us — we'll answer honestly.

Never. Every single person who touches your account — strategists, writers, analysts, designers — is based in the US and on our payroll. This is non-negotiable and has been our policy since day one. You can ask to speak with any team member working on your account at any time.
We operate as a lean, remote-first agency with no downtown office overhead, no bloated account management layers, and no unnecessary middlemen. We've also built highly efficient internal systems over years of work. These savings go directly to you — not our profit margins. We'd rather have more clients paying fair rates and getting great results than fewer clients paying inflated retainers.
Within 30 days of launch, we'll show you measurable progress toward the goals we set together during onboarding. If we haven't, we'll work an additional month free of charge. We define "measurable progress" clearly in your onboarding document so there's no ambiguity. We've never had to invoke this — but it's there because we stand behind our work.
Google Ads typically shows measurable improvement within 30-45 days — often sooner if your previous setup had obvious issues we can fix quickly. Paid social (Meta, TikTok) follows a similar timeline but depends on the learning phase. We'll give you honest, campaign-specific timelines during your free audit — not sales-pitch projections.
No. All plans are month-to-month with a 30-day cancellation notice. We earn your business every single month — we don't lock you in and coast. That said, most of our clients have been with us for 18+ months because the results keep them here, not a contract.
We've run Google Ads and paid social campaigns across e-commerce, SaaS, local services, health & wellness, B2B, real estate, home services, and more. Paid media principles translate across industries, and our specialists know the nuances of each. That said, if your vertical has regulatory restrictions (certain financial products, medical claims, etc.), we'll tell you upfront what's possible.
We hear this constantly. Vanity dashboards full of impressions and clicks — but no actual conversation about what it means for your business. We operate differently. Every report comes with a plain-English summary of what's working, what isn't, and exactly what we're changing next. You'll never have to decode a PDF to figure out if your money is being well spent.
We can't undo what someone else did to you — and we won't insult you with empty promises. What we can offer is transparency at every step: you own your ad accounts (always), you can see every campaign we run, and you can leave any month with 30 days notice. We earn your trust by showing up, not by signing you into a contract and hoping you forget to check in. Read our case studies. Ask hard questions. We prefer clients who hold us accountable.
We don't hide from bad months — we call them out first. You'll get a direct message from us explaining what's off, why we think it happened, and a specific plan to fix it. No spin, no deflection. If we miss our agreed performance benchmarks within the first 30 days, we work the next month free. After that, we do a deep-dive audit together and realign the strategy. We don't move on until it's working.
Always. Your Google Ads account, your Meta Business Manager, your TikTok Ads account — all of it stays in your name. We work inside your accounts as a collaborator, never as the owner. This means if you ever leave (though we'd hate to lose you), you walk away with every campaign, every audience, every conversion history fully intact. This is non-negotiable for us. Some agencies hold your account hostage — we don't.
Yes — and this is actually one of our favorite situations. A self-managed account usually has clear, fixable problems: poor campaign structure, wrong bidding strategies, no negative keyword lists, mismatched landing pages. In your free strategy session, we'll do a live audit of your account and show you exactly what's costing you money. No obligation, just honesty. Most people walk away knowing why their ads haven't worked — and what it would actually take to change that.
Onboarding takes 5–7 business days from signed agreement to live campaigns. Everything is handled asynchronously via Slack — no calls required. We send you a detailed onboarding questionnaire to learn your business, customers, and goals. Then we build the campaign structure, write the ad copy, and set up conversion tracking — all before we spend a dollar. You review and approve everything before launch. No surprises, no "we already spent the budget on testing."
Yes — clients need to follow our established processes and procedures. We operate asynchronously via Slack, and our no-meetings policy applies to all ongoing campaign management. We can't honor custom requests for scheduled calls, bespoke reporting cadences, or changes to our work workflow. This isn't a compromise on quality — it's exactly how we deliver senior-level work at this price. You'll receive just as much strategic attention, hands-on management, and proactive communication as you would at an agency charging 5× more. We stand behind that. If you need a traditional agency relationship with weekly calls and custom workflows, we're probably not the right fit — and we'd rather tell you that upfront than disappoint you later.

Stop overpaying
for underwhelming.

Get a free, no-obligation marketing audit from our team. We'll tell you exactly what's working, what isn't, and what we'd do differently — with no sales pressure attached.

See Real Results
No credit card. No commitment. Just an honest conversation.
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