Shopping & PMax that
moves product.

It depends on your goals, data volume, and how much control you want. For accounts with strong conversion history and good attribution, PMax can work well. For accounts that are newer or where you need granular control over search terms and placements, standard Shopping or a hybrid approach is often better. We'll make that call based on your specific situation.

Yes — Merchant Center issues are one of the most common things we fix for new clients. Disapprovals usually stem from feed data quality issues, policy violations, mismatches between feed data and landing pages, or account-level flags. We audit everything systematically and resolve issues at the root, not just appeal them.

Both. We prefer to use feed management tools (like Feedonomics, DataFeedWatch, or Shopify's built-in integration) to apply transformations without requiring dev work. For deeper feed issues that require source-level changes, we'll give your team specific, prioritized instructions rather than a vague list of suggestions.

This is a real issue and we take it seriously. We use brand exclusion lists in PMax, separate campaigns for brand vs. non-brand, and monitor search term overlap with custom scripts. The goal is to have each campaign type working its lane, not competing for the same auction.

We won't give you a promise — that would be irresponsible without seeing your margins, category competitiveness, and historical data. What we will do is set a realistic ROAS target in the first 30 days based on your costs of goods and competitive landscape, then work to beat it. Transparency over hype.