📘 Meta Ads — Facebook & Instagram

Meta Ads that
stop the scroll.

iOS 14 changed everything. Most agencies haven't caught up. We use first-party data strategies, creative testing frameworks, and Advantage+ intelligently — not blindly.

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What We Deliver

A Meta strategy built for the real algorithm.

We don't guess at audiences. We build infrastructure — data pipelines, creative frameworks, and campaign architecture — that compounds over time.

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Campaign architecture — prospecting + retargeting

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Creative strategy & briefs

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Audience research & segmentation

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First-party data integration

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Advantage+ campaign strategy

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A/B testing framework

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Pixel & Conversions API (CAPI) setup

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Weekly performance reporting

How It Works

Data infrastructure first, then campaigns.

The biggest mistake in Meta is launching campaigns before the measurement is right. We fix the foundation before spending a dollar.

01

Measurement Audit

We audit your Pixel, CAPI setup, event deduplication, and attribution settings before anything else. Clean data is the foundation of every decision we make.

02

Architecture Build

We structure campaigns across prospecting, retargeting, and retention — with clear audience segmentation, creative rotation, and budget allocation logic baked in from day one.

03

Creative Testing

We run structured creative tests using our proven framework: isolate one variable at a time, let the algorithm gather data, then scale what wins. No gut-feel decisions.

04

Reporting & Scale

Weekly reports on CPM, CPC, ROAS, and creative performance. All via async Slack + email. When something's winning, we scale it. When it's not, we cut it fast.

From $300/mo per channel

Scales with your spend. No long-term contracts. No lock-in. Cancel any month — though most clients stay because results compound.

Month-to-month No setup fees US-based specialist CAPI setup included
Start with a Free Audit

Why Prism Theory

We've rebuilt Meta strategies from the ground up.

iOS 14. ATT. Signal loss. We've navigated all of it — and built playbooks that work in the current environment, not the 2019 one.

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First-Party Data Obsessed

We help you collect, clean, and activate your own customer data through email lists, CAPI events, and on-site behavior — so you're not dependent on Meta's shrinking third-party signal.

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Creative Testing That Scales

Creative is the targeting on Meta today. We build structured testing frameworks that identify winning hooks, formats, and messaging fast — then feed those signals back into campaign structure.

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Advantage+ Without the Abdication

We use Advantage+ where it adds value — not everywhere by default. We maintain strategic control over budget allocation, creative inputs, and audience seeds so the algorithm has real signal to work with.

FAQ

Common questions about Meta Ads.

We use a combination of Meta's Conversions API (server-side events), a 1-day click / 7-day click attribution window (depending on your sales cycle), and cross-referenced GA4 data. We're transparent about where reported ROAS is modeled vs. measured — because understanding the difference is what lets you make good budget decisions.
Advantage+ Shopping can work well for ecommerce accounts with strong conversion history and diverse creative. But it's not a plug-and-play solution — it needs clean pixel data, a solid product catalog, and creative variety to perform. For newer accounts or those with limited data, we typically start with manual campaigns to build signal before introducing ASC. We'll make the recommendation based on your specific data state.
We provide detailed creative briefs and strategic direction, but we don't produce video or photo assets ourselves. We work best with clients who have an in-house designer, a freelancer, or a UGC creator relationship. That said, our creative briefs are specific enough that most clients find production turnaround is faster than it was before — because the briefs eliminate the back-and-forth.
CAPI (Conversions API) is a server-to-server data connection that sends conversion events directly from your server to Meta — bypassing browser-level tracking restrictions caused by iOS 14 and ad blockers. For most advertisers spending meaningfully on Meta, yes — you need it. We handle the setup or guide your dev team through implementation, depending on your stack.
This is the most common Meta problem we see. It's usually caused by an overly wide attribution window (28-day view-through is notorious for this), duplicate event firing, or CAPI + pixel double-counting. We audit event deduplication and attribution settings first — then reconcile Ads Manager data against your actual backend revenue before making any optimization decisions.

Free Audit

Get a free audit of your Meta Ads account.

We'll review your pixel setup, CAPI configuration, campaign architecture, creative performance, and attribution settings — and send you a clear action plan.

Request Your Free Audit

No calls, no pitch. Async audit delivered within 2 business days.