🎵 TikTok Advertising

TikTok Ads that
feel native.

Repurposed Facebook content doesn't work here. TikTok has its own language — and we're fluent.

Get a Free Audit See How It Works

What We Deliver

Everything your TikTok campaigns need to scale.

From account setup to Spark Ads strategy to weekly reporting — we handle the complexity so your content team can focus on making great videos.

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TikTok is a creative-first platform. Every strategic decision we make — campaign structure, targeting, bid strategy — is built around the creative. We'll make sure your content and your campaigns are aligned before a dollar is spent.

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TikTok Ads Manager setup & audit

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Campaign architecture & structure

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Spark Ads strategy & organic amplification

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Creative direction & scripting

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TopView & Brand Takeover evaluation

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Audience targeting & interest stacking

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TikTok Pixel & Events API setup

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Weekly performance reporting

How It Works

Creative strategy first, then everything else.

On TikTok, the creative IS the targeting. We start every engagement by understanding what you can produce — then build a strategy around it.

01

Creative & Account Audit

We review your existing content, brand voice, and TikTok account health. We'll identify what's working organically and how to amplify it via paid — and where gaps exist.

02

Strategy & Pixel Setup

We build your campaign structure, install and test the TikTok Pixel, set up Events API if applicable, and create a creative direction doc with scripts and hooks for your first batch of ads.

03

Launch & Rapid Testing

TikTok rewards speed. We launch with multiple creatives, monitor early signals (hook rate, watch time, CTR), and cut underperformers fast. Winner-scaling happens within days, not weeks.

04

Async Reporting

Weekly reports delivered via email — creative performance breakdown, CPM, ROAS, and what we're testing next. All async. You'll always know what's happening and why.

From $300/mo per channel

Scales with your spend. No contracts, no lock-in. Month-to-month because we earn your business by getting you results.

Month-to-month No setup fees US-based specialist Creative scripting included
Start with a Free Audit

Why Prism Theory

TikTok isn't just another channel.

Most paid media agencies treat TikTok like a repurposing destination. We treat it as a distinct creative platform — because it is.

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Platform-Native Creative Direction

We write scripts built for TikTok's pacing — fast hooks, authentic voice, no corporate polish that signals ad. Your content team gets specific, actionable direction, not vague brand guidelines.

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Spark Ads as a Strategy

Spark Ads — boosting your organic posts as paid placements — is one of TikTok's most underused levers. We build a systematic framework for identifying which organic posts deserve paid amplification and when.

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Speed-to-Signal

TikTok's algorithm decides fast. We monitor hook completion rates, watch time percentages, and early CTR signals within the first 24–48 hours and reallocate budget before wasted spend accumulates.

FAQ

Common questions about TikTok Ads.

You need a TikTok Business Center account and a TikTok Ads Manager account — which we can set up. You don't need an existing following to run standard In-Feed Ads, but Spark Ads (which boost your organic posts) do require an active TikTok account linked to your Ads Manager. We'll set up the full account infrastructure as part of onboarding.
Sometimes — but with caveats. TikTok's algorithm can detect and deprioritize content with visible watermarks from other platforms (especially TikTok's own watermark on downloaded content). More importantly, pacing, captions, and hook structure that work on Reels often feel off-native on TikTok. We'll audit your existing assets and tell you honestly what can be repurposed vs. what needs to be shot natively.
Spark Ads let you amplify existing organic TikTok posts as paid ads — while preserving the organic engagement (likes, comments, shares) on the post. This makes them more social-proof-rich than dark posts. We use them strategically when an organic post is showing strong engagement signals but limited organic reach — not as a default for everything. It's one of TikTok's most powerful tools when used intentionally.
TikTok attribution has challenges similar to Meta — view-through windows can inflate reported conversions. We use a combination of TikTok Pixel data, click-based attribution (tighter windows), Events API for server-side accuracy, and GA4 as a cross-reference. We'll set realistic expectations upfront about what's measurable vs. modeled and help you calibrate spend accordingly.
TikTok has minimum campaign and ad group budget floors (typically $50/day at campaign level and $20/day at ad group level). For meaningful testing, we recommend a starting spend of at least $2,000–3,000/mo. Below that, you won't have enough budget to run parallel creative tests and gather statistical significance quickly enough. Our management fee starts at $300/mo and scales with your total spend.

Free Audit

Get a free audit of your TikTok Ads account.

We'll review your Ads Manager setup, campaign structure, creative performance, pixel health, and targeting — then give you an honest action plan.

Request Your Free Audit

Async — no calls needed. We'll have feedback to you within 2 business days.